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  • Book Signing: Economics and Culture in 'The Power of Glamour,' by Virginia Postrel '82

Book Signing: Economics and Culture in 'The Power of Glamour,' by Virginia Postrel '82

  • 01 Jul 2015
  • 6:30 PM - 9:00 PM
  • Mallett Antiques -- Ely House, 37 Dover Street, London W1S 4NJ

Registration


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Book Signing: 'The Power of Glamour,'
by Virginia Postrel '82





Daniel H. Pink, author of TO SELL IS HUMAN and A WHOLE NEW MIND:



"THE POWER OF GLAMOUR is another reminder why Virginia Postrel is one of our keenest cultural observers and most important social thinkers. Using lively prose, fascinating images, and examples that range from Alexander the Great to Kate Moss, Postrel brings to life an elusive subject. This book is essential reading for people in advertising, marketing, politics, and entertainment -- as well as for anyone interested in seeing our culture with fresh eyes."
– Daniel H. Pink, author of TO SELL IS HUMAN and A WHOLE NEW MIND
- See more at: http://books.simonandschuster.com/The-Power-of-Glamour/Virginia-Postrel/9781416561118#sthash.FYX0YNKf.dpuf

"THE POWER OF GLAMOUR is another reminder why Virginia Postrel is one of our keenest cultural observers and most important social thinkers. Using lively prose, fascinating images, and examples that range from Alexander the Great to Kate Moss, Postrel brings to life an elusive subject. This book is essential reading for people in advertising, marketing, politics, and entertainment -- as well as for anyone interested in seeing our culture with fresh eyes."



“[She's] a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few sources.” — Vanity Fair




Join us to hear cultural critic Virginia Postrel '82 muse on the true meaning, and the powerful uses, of glamour — which she defines as any calculated, carefully polished image designed to impress and persuade.


In provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an experience glamorous.

The Power of Glamour is the very first book to explain what glamour really is—not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. By embodying the promise of a different and better self in different and better circumstances, glamour stokes ambition and nurtures hope, even as it fosters sometimes-dangerous illusions.

The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices.

In provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an experience glamorous.

What is it that creates that pleasurable pang of desire—the feeling of “if only”? If only I could wear those clothes, belong to that group, drive that car, live in that house, be (or be with) that person? Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning.

The Power of Glamour is the very first book to explain what glamour really is—not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. By embodying the promise of a different and better self in different and better circumstances, glamour stokes ambition and nurtures hope, even as it fosters sometimes-dangerous illusions.

From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions about what to buy, where to live, which careers to pursue, where to invest, and how to vote.

The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices. - See more at: http://books.simonandschuster.com/The-Power-of-Glamour/Virginia-Postrel/9781416561118#sthash.FYX0YNKf.dpuf



In provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an experience glamorous.

What is it that creates that pleasurable pang of desire—the feeling of “if only”? If only I could wear those clothes, belong to that group, drive that car, live in that house, be (or be with) that person? Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning.

The Power of Glamour is the very first book to explain what glamour really is—not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. By embodying the promise of a different and better self in different and better circumstances, glamour stokes ambition and nurtures hope, even as it fosters sometimes-dangerous illusions.

From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions about what to buy, where to live, which careers to pursue, where to invest, and how to vote.

The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices. - See more at: http://books.simonandschuster.com/The-Power-of-Glamour/Virginia-Postrel/9781416561118#sthash.FYX0YNKf.dpuf

Tickets: £15
Time: 6:30 registration for 7pm talk

Location: Mallett Antiques, Ely House, 37 Dover St W1S 4NJ

Books will be available for purchase and signing on the evening for £15


About the author:

Virginia Postrel a Los Angeles-based author, columnist, and speaker whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture and commerce.


Formerly the editor of Reason magazine, she is the author of The Substance of Style and The Future and Its Enemies. She teaches a special seminar on glamour in the Branding program at the School of Visual Arts in New York. 


Postrel is the author most recently of The Power of Glamour: Longing and the Art of Visual Persuasion (2013). Her previous books are The Substance of Style (2003) and The Future and Its Enemies (1998).



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